Globally, the mobile gaming industry is a multi billion dollar industry with companies like Zynga, Playfish and Kabam leading the space. In Africa, the mobile gaming space is still nascent with a few companies debuting mobile games that are quickly catching on.
One of such companies is Pledge 51, the Nigerian company behind the popular Nigerian Constitution mobile app and which developed the popular Danfo mobile game. Check out our interview with the Founders here where they share tips on their app development strategy.
Recently, Nokia partnered with the company to release its Danfo Reloaded mobile game exclusively on its Nokia Asha series of phones launching a competition to spur usage. Danfo is a fun game where users are allowed to assume the role of the bus driver. The goal of the player in the game is to make enough money to pay back the cost of the bus to its owner while overcoming hurdles on the way such as LASTMA. Since the competition’s launch, Nokia has awarded the players with the two highest scores with a weekly cash prize of N100,000. The competition is on-going and will end on September 10th. Interested participants should visit the Nokia Nigeria Facebook Page to learn more. The Danfo mobile game app is available on the Nokia Ovi store here.
The Nokia partnership with Pledge 51 highlights rising partnerships between mobile app development firms and mobile phone companies and operators. As app consciousness is still in its nascent stage in many African countries, these partnerships often prove to be a win-win for both the app developers and the mobile phone companies and operators.
App developers benefit from the marketing might of the mobile phone companies and operators while the mobile phone companies and operators benefit from the value added service that local app content provides.
Read more about app developer and mobile operator partnerships in Nigeria here by learning more about Afrinolly’s recent partnerships with Nokia, Samsung and MTN.