As Kenya gets set for her elections in March 2013, social apps such as ‘Track All’ have been introduced to aid the election process. Track All is a phone-based monitoring application that enables candidates and politicians to track items, reports and general public remarks about them on Facebook and Twitter ahead of the coming elections. The application is from a new media firm in Kenya, African Laughter.
The application also tracks public comments on general issues such as basic amenities, infrastructure and so on. Track All analyses these comments and informs the monitors about positive or negative posts relating to the subject monitored. According to Jenny Luesby, managing director of African Laughter Limited, “With this phone app, we’ve opened media monitoring directly to all who need it, made it effortless, and built software that analyses what’s being said for its impact.”
Dennis Rwito, Head of Information Technology at African Laughter, and Isaac Osiemo, a Developer at the media firm, have revealed that the application took about 8 months to build.
The firm’s Business Development Director, Alakie Asige said, “We believe these features of real-time updating and a phone-embedded system represent a first in reputation monitoring, pushing TrackAll ahead of anything else in the market and creating a tool that will enable campaigners to see instantly the feedback on any event or rally”.
The firm plans to launch Track All with a 7-days free trial to any user who wants to download the software, but would subsequently charge a six-month license cost from $7,723 to $14,500 depending on the range of monitoring built into the application.