Intel, leading innovators in the world of technology, last year launched a campaign themed “Create your tomorrow”. This theme rode on its distinct global positioning as the sponsors of tomorrow.
The campaign was launched in 2 phases with introduction and brand awareness being the first phase. This phase saw exciting print adverts featuring a futuristic impression of places like Oshodi in 2050, Suleja expressway in 2050 and a rap song for radio.
This campaign set a tone for an online competition in which fans on Facebook were asked to capture a vision of their tomorrow in words, pictures or in multimedia form. This competition saw hundreds of entries with the top 10 entries winning laptops each, while hundreds of consolation prizes were also won.
The second phase of the campaign was targeted at the NYSC orientation camps were entrepreneurship trainings were held for Youth Corp members in Lagos, Abuja and Port Harcourt and laptops were sold at discounted rates to them.
Intel in its quest to take this message to the next level is set to commence a Create Your Tomorrow Campus Forum. This consumer engagement campaign is premised on the tremendous potential of technology to shape the future of Africa’s most populous nation. While Intel has generally been known as a multinational company at the forefront of information technology components, the company’s innovations go far beyond microchips and computer processors. Intel’s innovations are transforming diverse industries across continents – from transportation, education, healthcare, energy, retail, marketing and communication to the creative arts. Intel’s indelible impact in shaping the future comes to the fore, and this is what the company desires to amplify in the Nigerian market.
Why the Campus Initiative?
The undergraduate years are the period where dreams and thoughts about what the future holds begin to crystallize because as young minds are exposed to a “bigger world” they begin to see possibilities and dreams of a future. This insight fits succinctly into Intel’s philosophy of investing in the future and that is why Intel has invested over $1 billion in education in the last ten years to ensure that teachers and students have the skills and learning to be able to create new technology innovations in the future.
The objectives of this campus initiative is two-fold; an opportunity for first-time-buyers (university undergraduates) to own laptops at discounted prices through Intel reseller partners and secondly, provide a mentoring platform that will feature young icons in different areas of identified youth passion points such as music, fashion, modeling, ICT, acting e.t.c. These icons will be speaking to undergraduates in a mentoring capacity. The entire purpose is to inspire young people to look within, break barriers and create the tomorrow they desire which is essentially what the Intel brand represents. Participants will also have the opportunity to access various Intel powered laptops from Intel reseller partner.
These platforms will bring notable personalities within Nigeria’s entertainment and intellectual space in an up-close-and-personal manner with undergraduates, where they’d share from their own experiences, bringing critical insights on how to achieve one’s dreams.
The first of these quarterly forums will be held at the main auditorium of the University of Lagos on Tuesday the 14th of May, 2013 and it promises to be interactive, featuring a short “how much do you know about our guest?” competition that gives the winner a one day mentorship opportunity with the guest. It will also be highly rewarding to participants with plenty of freebies up for grabs. You may just walk away with a free laptop at this forum!
This quarterly initiative provides a unique mentoring platform, something our nation needs at this time in its life when a lot of youths don’t really have access to role models or opportunities to learn at their feet.
Today, Intel is enabling fresh solutions and increasing the capacity for performance and capabilities, enabling people and companies to connect in new and amazing ways. From Intel’s perspective, the idea of tomorrow holds so much promise, and evokes the endless possibilities of what can happen when we put our mind to something, the wonderful things a little imagination and a whole lot of willpower can make real, leveraging technology.
Tomorrow is where Intel lives. The future is indeed brighter, and we are all excitedly looking to create a better tomorrow for Nigeria.
More information about Intel Nigeria “Create your tomorrow” campaign is available at www.facebook.com/intelnigeria and you can follow the twitter handle on @intelnigeria