Western Union has launched a mobile money transfer service in Nigeria, Africa’s largest mobile market. According to the company, the service will help boost financial inclusion in the country and will provide new methods of money transfer for people sending and receiving money to Africa.
The service is launched in partnership with eTranzact International. Following the launch, eTranzact customers will be able to interact with Western Union on their mobile phones and will be able to receive Western Union mobile money transfer from 23 “sender countries.”
“Western Union continues to introduce new service offerings to complement our multi-product, multi-channel strategy,” said Aida Diarra, Vice President for North, Central and West Africa at Western Union. “We are very pleased to launch our new relationship with eTranzact to increase the number of access points for consumers to use our services worldwide, facilitate financial inclusion, and provide convenient mobile solutions for those who want new methods for money transfer transactions. To date, we have 19 active mobile money transfer deployments in 17 countries, and remain committed to expanding our mobile service offerings in key regions.”
“We are excited to work with Western Union and leverage the power of their global network on behalf of consumers across Nigeria,” said Valentine Obi, chief executive at eTranzact. “eTranzact Mobile Money service – PocketMoni – is specifically designed to transform a user’s mobile phone into a highly interactive, feature-rich payment device, and our relationship with Western Union will allow for 24/7 access to money transfer transactions. Adding Western Union money transfer capability to the platform is another step in building a comprehensive suite of mobile services, and enhances our customer value proposition.”