The BBC has teamed up with Blackberry to launch a daily news alerts service to its Hausa base in Nigeria. The move is part of the BBC’s strategy to broaden its demographic reach in the country. Links to news stories are including in each alert and subscribers are encouraged to submit their comments and ideas.
“With over 96% of the traffic to the bbchausa.com website coming to its mobile version, BBC Hausa has prioritised its mobile offer as our key platform to reach our audiences,” said Mansur Liman, Editor, BBC Hausa.
“The launch of the BBC Hausa BBM in Nigeria – our biggest market – is a great development which will allow us to tap into new audiences, and also create a very simple, cheap and immediate way of connecting us with our users there.”
Trushar Barot, BBC News’ Assistant Editor for Social Media said: “Many Nigerians use BBM, with consumption of news content on mobile phones also very high, so linking up with the BBC Hausa service felt like the right choice.”
The BBC Hausa mobile alerts service is available on the latest version of Blackberry Messenger available on iOS, Android and Blackberry devices.