Needless to say, the influx of consumer industries into Africa’s fast growing cities for long term growth is on the rise. These cities are characterised by a growing middle classes and large expatriate communities.
According to the Economist Intelligence Unit predicts, Africa’s top 18 cities could have a combined spending power of $1.3-trillion by 2030.
Having been successful with South Africa Franchising worth about R10.9bn in market capitalisation, Famous Brands is set to replicate its local success in the rest of Africa.
The company aims to have 400 restaurants outside SA by 2016.
Speaking on the development, CEO of Famous Brands, Kevin Hedderwick said”We are about to open our first Debonairs Pizza in Angola in six weeks time.” He further explained that once that is open, there will be about three or four new Pizza stores in the offing.
Famous Brands operates in 16 countries outside its home market through 344 outlets and has opened up new restaurants across the group’s mainstream brand portfolio, with Debonairs Pizza setting the pace.