Mobile phone penetration is sub Saharan Africa is expected to increase to 79% by 2020 according to a new study by Frost & Sullivan. In addition, mobile broadband connections on the continent are expected to quadruple from its 2012 mark to reach over 160 millionby 2016.
The introduction of affordable smartphones, specifically designed for the African market, has improved the market scenario, ” said Frost & Sullivan Information and Communication Technologies Industry analyst Joanita Roos.This uptrend reflects the gradual change in consumer habits, as they gain their first Internet experience through a mobile device,” he added.
Africa’s mobile market presents significant opportunities for telecommunication companies, device vendors and app developers.
According to the study, with telecommunications market maturing, and mobile phones taking on the role of service delivery platforms, the region is proving to be extremely lucrative for players in the mobile ecosystem. The continent will continue to be the fastest growing region globally in mobile telephony over the next seven years.