CEO SleepOut, a concept aimed at encouraging CEOs to help fight homelessness, has launched in South Africa.
The concept was developed by Bernard Fehon 10 years ago in Australia. His aim was to encourage CEOs to take steps towards making a difference in the lives of homeless people. The concept deviates from the norm of feasting to raise funds, and encourages CEOs to help by experiencing what the homeless feel every night.
The event will take place on Thursday, 18 June 2015, outside the Johannesburg Stock Exchange in Sandton. The night is expected to be one of the coldest nights of the year in South Africa.
Each participant will raise R100 000 (about $8 000) for Girls and Boys Town, a government recognised non-profit organisation. They would be getting a sleeping bag and cardboard box for their efforts.
Fehon revealed that so far 70 CEOs have entered the challenge – the hope is that 250 will participate.
At the launch Sun International, which has come on board as a partner, revealed that its CEO Graeme Stephens would participate. Its chief strategy and marketing officer Rob Collins nominated City Lodge CEO Clifford Ross to participate; while Primedia CEO Roger Jardine nominated Remgro’s CEO Jannie Durand. Terry Volkwyn, CEO of Primedia Broadcasting, nominated Tiger Brands CEO Peter Matlare.
City Lodge’s Ross said he has accepted because he believes in the positive message it is trying to spread. He challenged Tourvest’s CEO Tommy Edmond to do same.