Nigeria Entertainment Today (NET), one of the leading online entertainment news platforms has launched ORIN, a music streaming service designed to allow users access exclusive Nigerian and African music content faster and help artists and labels reach new audiences. ORIN merges the best features of established streaming service providers with social functionality and data gathering and analytics functions.
With a 100% African content library of 5,000 audio tracks and 1,000 videos that would keep increasing, ORIN is targeted at the average African music listener.
The music service is making a deliberate play to capture the rapidly expanding market of Africans with a smartphone or a personal computer with internet access by making the app available on PC, Android, iOS and Windows Phone platforms.
It incorporates online and offline streaming modes which permit users to listen to their playlists offline without downloading MP3 files which deprive artistes of royalties. It also incorporates automatic detection of connection speed and assigns streaming bandwidth accordingly.
Combining the functionality of established streaming services like Spotify, ORIN which provides Music on the Go incorporates social media functionality into its unique experience, resulting in a three-way merger of content streaming, social connections and conversations and data analytics and content marketing tools. All this useful and wide-ranging functionality is brought together under a delightfully simple user interface which is reminiscent of a typical everyday social networking site.
ORIN is an exciting and unprecedented development in the African music industry. If successful, it will not only deliver the best streaming experience available to the African market, but will also change the definition of social media and blur the lines between social networking and multimedia content use.