Winners of the second annual African Blogger Awards have been announced, with the competition receiving over 1000 entries from all corners of the continent, nearly double the number of entries in 2014.
Entrants registered their online properties via Webfluential, a platform that give brands and the marketing industry, including advertisers, public relations agencies and media buyers, an independent measurement of the most relevant online and social influencers to include in their campaigns.
- The best blog about Africa is The African HipHop Blog from Zimbabwe;
- The best Instagrammer in Africa is Gareth Pon from South Africa;
- The best Twitter personality in Africa is Xtiandela from Kenya; and
- The best YouTube channel in Africa is Theodora Lee from South Africa.
Winners were also chosen from 36 sub-categories, which included: Advice, Marketing and Media, Parenting, Lifestyle, Hobbies, Sports, Political, Technology and Gadgets, Health and Beauty, Youth Culture.
According to Murray Legg, co-founder of the African Blogger Awards, “The extensive growth in the number of entries we received this year shows that the African social influencer and blogging scenes are not as far behind the rest of the world as many people think.
Even though blogs created and built in Africa may be slowed down by irregular connectivity, it’s clear that content is being spread across social networks like wildfire, as people across the continent use social media to connect and share their stories.”
A few categories had no winner as a result of the competition’s rule which dictates that there is a minimum influence score for entries to ensure that category winners statistically lead their respective niches. These included – Best African Facebook Page, Automotive,Digital Marketing, Education, Finance, Niche Market, Other, and Religious.