Samsung and Jumia have partnered with World Reader, a non profit organisation, in an initiative that will promote literacy and education. With the new initiative, 15,000 free e-books will be pre-installed in Samsung entry level smartphones, which includes, Ace 4 Lite, Ace 3, Trend Lite, J1, Star 2 Plus and Ace 4 Neo.
Customers can download about 15,000 e-books for free, thus reducing the cost and stress of having to seek for their hard copies. The selected smartphones are imbued with the latest Android software, powerful processor with long lasting battery life as well as large memory of 4GB onboard which is expandable to as much as 64 GB. These devices are also provided with an additional 50GB Dropbox cloud memory to download and save books.
According to Brovo Kim, Managing Director of Samsung Electronics West Africa, “At Samsung, we believe mobile devices have the power to move people from where they are to where they want to be, which is why we have partnered with World Reader and Jumia on this. We have retailed over 250,000 devices, priced below N25,000 each, mostly to young Nigerians and believe these numbers will be dwarfed, both in terms of retailed units and price, by what is to come during the Jumia Mobile Week.”
According to Kim, it takes only about 4MB to download 1000 pages, making it easy for consumers to download and read as much as they want without expending so much data.
The World Reader app also features books that are suitable various audience, ranging from over 100 African writers, including notable African authors.
”We are proud to be associated with Samsung and World Reader on this project. We have always been passionate about child literacy, with our long running involvement in the 1 book 1 child project a good example. Every child has a right to education and we are delighted to be part of the solution to the challenge in the education sector. We believe this partnership will help promote literacy and education among Nigerians”, said Jonathan Doerr, MD Marketing, Jumia Nigeria.
The Samsung devices, which are available for purchase on Jumia Nigeria, will also receive free regular updates of the World Reader app, enhancing the relevance of the content.