WooCommerce is presently the most popular e-commerce WordPress plugin and it was developed by South African Adii Pienaar. Officially, Woocommerce has become a part of the WordPress as Automattic (owners of WordPress) has just acquired Woocommerce for an undisclosed amount.
It means turning your WordPress site into an online shop has not just become easier but also free.
The plugin is e-commerce friendly. Adding products is made to feel like adding a new blog post. Packed full of features, perfectly integrated into your self-hosted WordPress website, it comes with PayPal support and other payments such as Stripe/Amazon Payments are available with the plugin. What more? Woocommerce comes with inventory management, analytics and shipping logistics.
According to Matt Mullenweg in a video announcing the acquisition, buying Woocommerce off Adii Pienaar is a resolve to satisfy WordPress users who have desired e-commerce on the platform. “I remember a few years ago I was at [a WordPress conference], someone stood up in the Q&A and asked me ‘When are you going to make it as easy to publish stores online as you’ve made it to publish websites?’… and there was spontaneous applause from the audience. People loved this idea.”
WooCommerce already powers roughly WordPress-based 600,000 storefronts and this acquisition is a big move for Automattic. Adii Pienaar, SA’s WordPress pioneer started off with Magnus Jepson and Mark Forrester and founded WooThemes, a WordPress theme before its spin-off product Woocommerce which has just being acquired by Automattic.
Pienaar present’s project is Receiptful, which will be launched commercially within the next three months. Pienaar and team are trying to create a platform-agnostic e-commerce receipt product that can tap into various payment systems.
Now you can publish your e-store with less hassles, thanks to Pienaar and Automattic.