Applications are now open for the 2015 edition of the MTN Business App of the Year Awards.
The 2015 edition of the awards will be different from previous years, as entries will be submitted in various categories, including: Best Enterprise App, Best Consumer App, Best Enterprise Development App, Best Breakthrough Developer, Most Innovative App and a Wild card for apps that fall outside these categories.
According to Mandisa Ntloko, head of marketing, MTN Business, South Africa, “The new categories and format are a total game-changer for the Awards. “The new genre-based categories are much closer aligned to the way that real app users evaluate apps when they choose to download them or not. And this means all app developers are on a more even footing.”
Entries will be evaluated based of the problem the app addresses, design, creativity, usability, market impact, long-term sustainability and also by the presentation of shortlisted apps at the pitch event. Applicants are advised to enter their app in the most suitable category or can enter it in multiple categories as they deem fit. However, each entry will be charged R250 ($20) per category.
The MTN Business App of the Year Awards was inaugurated in 2012, and is aimed at driving healthy competition in the industry, celebrating achievement and innovation by local developers, and promoting business. Some of the previous winners of the awards have gone on to top the international and local app download charts, grown into profitable revenue sources for their developers, and even been acquired by blue-chip companies.
Submission deadline for the 2015 awards is June 26, 2015, while the award ceremony will hold on August 5, 2015 at The Urban Tree, Kramerville in Johannesburg.
Interested applicants can submit their application and get more information here.