Koumia.com is the first Nigerian independent shopping platform that rewards online shoppers with cashback each time they visit and shop from favourite online retailers.
Founded by Abdel Aziz, Ahmed and Patrick, Koumia generates its revenue by referring a user to a partner site, like Konga, Jumia or DealDey who in turn pay a percentage commission to Koumia for referring customers. Part of this commission is then paid to shoppers as a cashback for shopping through the platform.
Speaking about the start-up, Koumia founders, Abdel Aziz and Patrick said that the platform is a move to reward the faithfulness of Nigerian online shoppers who had given hope to ecommerce future in Africa. “The shoppers deserve more and Koumia is here to afford them an opportunity to earn alongside spending online.” Patrick added.
According to Azeez who doubles as the CTO, the koumia.com interface has been simplified, as users only need to register and login to start shopping. The platform has on its page aggregated products from partnering Nigeria online retailers.
On how Koumia knows when a user completes a transaction on a retailer’s page, Azeez revealed that the platform has tracking enabled. All users’ activities are tracked on the site to a retailer’s site. Once a user completes an order, the retailer sends notification and the user would be returned a certain amount of the money spent, which would reflect on the user’s dashboard.
A user can keep track of his earnings right from the dashboard and request for pay-out anytime he wants. Payment is wired or payed through bank transfer.