The Africa Movie Academy Awards (AMAA) just signed a partnership agreement with Facebook for the promotion of African and Nigerian talents said Peace Anyiam-Osigwe, founder of AMAA, during the AMAA 2015 Sponsors’ Gala Night held at the Oriental Hotel, Victoria Island, Lagos.
Anyiam-Osigwe quoted the agreement as saying that: “with 1.4 billion active users; 120 million of whom are in Africa, the Facebook partnership offers the opportunity to further amplify African brands to the world.’’
The agreement is a commercial and cultural partnership leveraging AMAA’s platform cum Africa’s film and entertainment and Facebook’s global platform.
“It is aimed at leveraging the digital reach of the most persuasive social network. Over the past decade, AMAA has helped cement Africa’s status on the global film scene. And as Facebook launches its first ever presence in Africa, it’s working with AMAA to drive digital impact in film and entertainment,’’ she said.
According to her, the partnership would offer African talents and film projects specific opportunities to engage the users through official vibrant pages on Facebook and Instagram.
AMAA is a celebration of African heritage and culture and awards re presented annually to recognize excellence of professionals in the film industry across Africa. It was founded by Peace Anyiam-Osigwe and run through the Africa Film Academ
The 2015 edition of the AMAA will hold on September 26, in Durban South Africa. This is the first time AMAA is holding outside the shores of Nigeria.