What inspired you into this line of business?
I have had several years of experience in advertising and graphic designs and one of the major problems we had then was that we could not work for SMEs. This was always because of the quantity they wanted to print, their budgets and the kinds of projects that they had. Take for example someone wants to start a small business, all he needs is a business card with a simple logo, maybe 200 copies and his entire budget is not even up to N20,000.
So usually bigger printing and design companies will turn down such projects because they consider that the time that would have been spent on such projects would be better used for blue-chip company projects. So we saw this opportunity and decided to launch a solution for small scale businesses. This does not mean that we cannot attend to the big companies but we have special tailored solutions for SMEs.
How much technical knowledge does a user need to use the Printivo platform?
Any user of the platform only needs basic knowledge of computer. If one has ordered a product online before, it will not be a problem at all navigating through the platform. In case of designing one’s item, what we have done is that we created thousands of templates, so that all you have to do is edit the template of your choice on the website. Basically, if one can use Microsoft word or operate a Facebook account, then that person would have no challenges using our solution.
What has been your experience over the past one year that you have been in business given the challenging business environment in Nigeria?
When we first started, adoption was a bit slow and difficult. People were sceptical that if they cannot see their print products, how are they going to trust the quality of the products? And that was where gaining trust became necessary. So we started telling our customers that if the product we give to them is not up to the standard they expect, we will take it from them and reprint at no cost. And if you end up not liking it, we will refund your money. With such assurances, we were able to give them a sense of security and then they started ordering. And today, once you have ordered from us and have seen the kind of quality that Printivo offers, you always return.