Cape Town has once again been dubbed the number one business tourism destination on the African continent. This is according to the latest International Congress and Convention Association (ICCA) country and city ranking statistics. Tourism, Trade and Investment agency in the Western Cape (WESGRO) says over the past five years, there has been an estimated economic impact of about R1.5 billion in conference bids.
WESGRO’s Chief Marketing Officer, Judy Lain says: “Cape Town is definitely still the best for business tourism events. The ICCA rankings which were released in May once again show that Cape Town has retained it’s number one position in Africa for hosting association meetings.”
Cape Town has recently enjoyed a booming real estate and construction market, because of the 2010 World Cup as well as many people buying summer homes in the city or relocating there permanently. Cape Town hosted nine World Cup matches: Six first-round matches, one second-round match, one quarter final and one semifinal. The central business district is under an extensive urban renewal programme, with numerous new buildings and renovations taking place under the guidance of the Cape Town Partnership.
Cape Town is not only the most popular international tourist destination in South Africa, but Africa as a whole. This is due to its good climate, natural setting, and well-developed infrastructure.
The city has several well-known natural features that attract tourists, most notably Table Mountain, which forms a large part of the Table Mountain National Park and is the back end of the City Bowl. Reaching the top of the mountain can be achieved either by hiking up, or by taking the Table Mountain Cableway.