Online retailing is the future in Africa, says 25-year-old Rahul Kalra, from India’s financial capital Mumbai. Kalra believes that by 2025 e-commerce will be the way most Africans shop for a whole range of products. It comes as no surprise then that Rahul has set up an online retail company, Africakart.com, primarily targeting customers in Ghana, but with plans to expand across the continent.
Rahul Kalra arrived in Ghana three years ago to join his father, Colonel Raj Kalra (retd), who has established a company called ACEC to facilitate the entry of foreign firms into Ghana. However, he decided to branch out on his own and joined a young Ghanaian, Theodore Lawson, to set up the online trading company. They see themselves as trailblazers in a business that is not well developed in Ghana. He said Africakart.com will become the biggest and most preferred online place for smart family shopping with wings spread across the whole of Africa by 2025.
Both entrepreneurs have strong backgrounds in e-commerce, which will help them grow the business. Before arriving in Ghana, Kalra had built a career in e-commerce, hotel management and customer service in France and India. His Ghanaian partner Lawson started his career in customer services and later went into IT business development, business copywriting for banks and telecommunications companies, among others.
Both of them say the passion to see electronic business flourish in Ghana and for that matter Africa led them into various ventures that were all geared towards creating better value within the electronic ecosystem.
Africakart.com as an online retail start-up was registered this year.