AFRUIBANA, an association of fruit producers and exporters from Cameroon, the Ivory Coast, and Ghana was officially launched in Brussels during a visit by Cameroon Trade Minister, Luc Magloire Mbarga Atangana, to European institutions on Wednesday, 19 July. As a representative of the African, Caribbean, and Pacific Group of States (ACP) during the various Councils of Ministers addressing the banana industry, the minister was lauded for this initiative, which will allow fruit producers on the continent to combine their efforts with a view to having their voices heard better in international trade.
The association is established under Cameroonian law and gathers several representatives of producers and exporters from different sub-Saharan countries, notably Assobacam, the Cameroon banana industry association, and OBAMCI, an Ivory Coast organization of producers and exporters of bananas, pineapples, mangoes and other fruits. AFRUIBANA is an open platform with a mission to defend the interests of African fruit farming.
In Brussels, AFRUIBANA has thus become the permanent representative of a community of fruit producers and exporters across Cameroon, the Ivory Coast, and Ghana. The association will thus take steps to support competitiveness and export fruits to EU countries. It will also serve as an interface between producers in the sector and European institutions to secure financing and support for African fruit growers. AFRUIBANA also has a key role in the representation and advocacy for asserting the quality and importance of agro-industrial value chains across the African continent in terms of economy, social affairs and environmental impact.
AFRUIBANA is an open platform with a mission to defend the interests of African fruit farming. Several important meetings will be on AFRUIBANA’s institutional agenda in the coming months, namely the EU-Africa Summit in Abidjan at the end of November 2017, with the adoption of a new road map for relations between the two continents, the preparation of the post-Cotonou Agreement as of January 2018, or even the provisions for meetings between the EU and Latin American producers during the first quarter in 2018.