An African City is a web video series launched in 2014. Its key characters are five sexy, sassy returnees who seem to get into all kinds of trouble as they traverse the dangerous obsolete government of the capital city. The show, created by Ghanaian social media strategist, Nicole Amarteifio, has grown into a successful venture trending in Africa and around the world, attaining over one million YouTube views.
Nicole Amarteifio is a young Ghanaian Social Media Strategist who spent most of her childhood in the United Kingdom and the United States although she was born in Ghana. She holds her Bachelor of Arts in African Studies from Brandeis University and a Masters of Professional Studies in corporate Communications/Public Relations from Georgetown University. Nicole has lived in three different continents.
What Inspired Her Entrepreneurial Career
Nicole met Rosa Whitaker after her junior year in college and was moved by everything Rosa represented. Rosa was the first ever U.S trade representative to Africa under President Bill Clinton. She was considered the mother of African Growth and Opportunity Act (AGOA) among other accomplishments. Rosa inspired her to play a role in the development of her mother land and she knew that it could only develop economically if trade was a key priority.
Nicole was part of a communication team that tried to make sure that the required information was available and that there was a greater awareness among African entrepreneurs. She tries to make sure that there is an aspect of development communications in each episode of “An African City”. Nicole worked for Rosa at the Whitaker Group when she moved to D.C. after graduating from Brandeis University.
Incentive Behind “An African City”
Six years back, Nicole Amarteifio was the average Social Media Strategist in her twenties covering Africa at the world bank. She lived in Washington, DC. She was inspired by Sex And The City and decided to return home to Accra, Ghana to start up a TV series that would confer about all forms of societal norms in her hometown and across Africa.
She chose to make her TV series about returnees to avoid critics, since she is a returnee herself nobody will say she doesn’t have the experience of what her show entails. Sex And The City gave American women confidence and she wanted same for African women, She wanted to encourage young African women to talk openly about sex, dating, and marriage.
Also inspired by Issa Rae of the web series, Awkward Black Girl, Amarteifio made her show a web series because she felt the idea she was portraying would be changed and it wouldn’t be the story she was trying to portray had she made it a television series. Upon her official return to Ghana, she wanted to tell the story of women returning to their countries, as well as help change the face of the African woman within mainstream society.
Challenges Encountered by Nicole
The major challenge encountered by Nicole was trying to balance her day to day job as a Social Media Strategist with producing an online show. She spent her evenings and weekends planning and writing “An African City” and kept her day job to make sure she had the required cash for her day to day needs.
According to her, the most useful skill she possesses is the ability to understand the power of online tools and knowing how to take advantage of them.