Uche Pedro, founder BellaNaija, hails from the eastern part of Nigeria. BellaNaija is a new media company that develops content for the African audience.
Her childhood days were spent in Nigeria, where she attended both primary and secondary school before leaving for Canada to further her education. She studied Business Administration at Richard Ivey School of Business, University of Western Ontario, Canada.
The Birth Of BellaNaija.com
Uche started blogging as a hobby, using it as a means of keeping herself busy while waiting to resume her post graduate job with Shell. She founded BellaNaija in July 2006 and went on to establish Bainstone Limited in 2009. The idea for starting up BellaNaija.com came to her while she was still studying as an undergraduate at University of Western Ontario, Canada.
She has always loved Nigeria and Africa and would visit whenever she had a break either at school or at work. Each time she visited Nigeria, she heard and saw how everything in Nigeria was growing, the fashion industry becoming more vibrant, entertainment industry booming, young people getting involved in politics, birth of new businesses by young entrepreneurs and so on. It was so encouraging to her so she decided to start something that will represent the new exciting vibe in the country.
And so she began to blog about fashion and celebrities in Nigeria, she started by scanning magazine articles, pictures and interviews of Nigerian fashion personalities, and that was how her website BellaNaija.com was initiated.
She was blogging in a low profile way as a hobby until her BellaNaija site began to expand having over one million visitors every month. At that point, she then revealed the personality behind BellaNaija.com to the media.
BellaNaija.com has grown enormously ever since attracting millions of visitors from around the African continent. BellaNaija has a young team of reporters and bloggers responsible for the creation of over 90 percent of the content uploaded to the site.
Uche got married to Bode Pedro, the Founder/CEO of Veda Technology on Saturday June 16, 2012 in Lagos, Nigeria. They had a set of twins together in 2015.
Uche Pedro’s Awards And Honours
In 2010, Uche won the Outstanding Contribution to Fashion Communication Award. In 2012 BellaNaija.com won the Online Publication of the Year award at the FAB Awards. In 2013, Uche also won The Future Awards Young Media Entrepreneur of the Year. In February 2014 she was named among 30 Most Promising Young Entrepreneurs In Africa by Forbes magazine. In 2015, she won the Creative Industries Awards for Bloggers. In 2016, she was awarded with the Kids Choice Awards, Best African Blogger.